The Business
of Influence
A fireside on Creator Economy 2.0.
One evening, both halves on one stage — the people who run the business of what the rest of us live inside.
That substance, today, is the feed. Reality is too big to witness — between the world and the picture of it in your head sits a bridge, and whoever builds the bridge decides what crosses it. For a century that power sat behind a few filters: ownership, advertisers, the state. And as McLuhan warned, the bridge shapes you more than the traffic on it — the medium is the message.
They're still standing. Take notes.
Learn from the business minds behind India's most authentic creators — how they turned personalities into products through personal branding and storytelling, kept their relevance through the first wave of AI, and why those same two skills are your best odds in the race it started. In ninety days, you walk into an interview to sell a story called myself — and AI can generate everything except being you.
One when the countdown hits zero.